New Whitepaper Explains The New B-to-B Sales Landscape and How To Succeed In It
We’ve published a new whitepaper that details the trends that have reshaped the business- to business marketing and selling environment in recent years. Download “How Your Prospects Buy Today” here.
Two favorite nuggets from the whitepaper:
- “Only 6% of buyers are interacting with a contact from the vendor immediately when beginning their research. Nearly two out of three buyers (64%) delay initial contact until they have at least established a preferred list of vendors.”
- “The capacity for marketing automation to adjust to the buyer improves your ability to navigate them through your sales cycle, automatically executing the next best step in the process.”
Download this whitepaper to discover how you can improve your website's performance.