B2B Lead Generation Systems Designed to Fill Your Funnel, and Increase Top-Line Revenue
Effective B-to-B marketing and sales systems begin with a focus on building a steady flow of prospects with an interest and opportunity to buy your product or service.
Using expertise in both Inbound and Outbound marketing, RAMP specialists will design and execute a lead generation program that works for you. And we’ll measure this performance at every step, constantly testing to determine what elements are most successful, which means your RAMP program continues to perform better over time.
Inbound Marketing Lead Generation
Inbound marketing is the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference, which ultimately creates leads and revenue.
RAMP connects you with potential buyers at the earliest stage of their process, by helping you get found in search results and other online venues, then providing compelling and relevant content that engages those searchers. Your RAMP program includes experts in Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, and content development for this important reason.
Outbound Marketing Lead generation
Outbound marketing describes the more conventional use of mailings, ads, and other methods to generate response from potential buyers. While smart marketers realize that the changing way buyers buy requires them to focus on inbound marketing strategies, the smartest marketers recognize that targeted outbound marketing remains important, and can add valuable support to successful lead generation.
RAMP will customize a lead generation program that fits your specific situation. To extract maximum value for you, we then combine lead generation with relationship marketing, lead scoring and marketing automation tools to manage your sales pipeline to turn those leads into sales opportunities and customers.